Experimental Marketing With Outdoor Movie Events

Have you considered an ideal business marketing idea such as for instance marketing your company at an outdoor movie event? During this time of economic decline it’s more important than ever for small businesses to believe outside the usual box and take advantage of the pre-start time of movie in the park events to advertise their goods or services.

During the summertime months, hosting an Outdoor movie business event is reminiscent to the hey day of drive-in movies. Movie events held beneath the stars are usually hosted at a large public venue like a city’s athletic fields. Movies are projected onto a large inflatable movie screen while guest watch from lawn chairs or blankets.

Now organizations can host not just an outdoor cinema event, but a mini-festival right ahead of the movie begins. People awaiting the start of the anticipated flick can enjoy a variety of activities ahead of the opening credits begin. Vendors or promoters setup booths for children to enjoy face painting, different games and balloons. Often food vendors or food trucks participate to offer food and beverage concessions throughout the event.

Many companies have participated in this concept, including at the Georgia Movies in the Park™ series in Atlanta, Georgia which gives small businesses and non-profits a way to advertise their business to a large family audience. Organizations such as for instance preschools operate booths offering games, and balloons for the general public attending the outdoor movie event. They utilize it as a way to raise awareness about their business within the community. Non-profit organization often take advantage of large outdoor movie events by collect either direct donations in the proper execution of ticket sales, a silent action, concession sales or selling small items. Selecting a theme linked to the movie that attracts families with young and teenagers can result in great sales opportunities.

Most of the marketing products of non-profit organizations include their brochures sharing information regarding the mission of the non-profit and services they provide to the community. Offering freebies at the open air cinema events as a swap for the visitor’s contact information is a superb way to develop their mailing list for future donation requests and the opportunity to share the goals values of these organization on an on-going basis.

A company partnering with non-competing businesses to host outdoor film events is a superb way to fairly share the cost in promoting your service or businesses. It allows the business enterprise to introduce their product or service to a large number of people.

Paul B. Murray may be the founder and owner of Southern Outdoor Cinema, LLC, the LARGEST producer of premium outdoor movie events in the United States for professional sports franchises, movie studios, film festivals, marketing agencies, Fortune 500 Companies and cities. Using cutting edge outdoor cinema equipment paired with an exclusive movie event planning system.

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