Does your business use Instagram?
Will there be a place for time-lapse video in your marketing?
It used to be that you needed expensive equipment to generate time-lapse videos. You can now create them with Instagram’s Hyperlapse app.
In this information I’ll explain to you how businesses are utilizing Hyperlapse video to activate Instagram followers with short-form video.
As a moderate for condensing long experiences into brief episodes, time-lapse video is really a perfect way to deliver your message to social media marketing users with fleeting attention spans.
To have you started, take a peek at how some brands happen to be using Hyperlapse within their marketing and how you can do the same.
#1: Show Visitors What things to Expect
One of the best approaches to entice people to visit your community or venue is to provide them a notion of what they’ll experience with you.
This brief tour of two bridges from Visit Copenhagen shows how friendly the city is for cyclists and pedestrians.
In this Hyperlapse video, Trump Miami shows off its beach access and an instant shot of the hotel’s relaxing pool area.
This tactic works particularly well for the travel industry, but even restaurants and attractions can find value in this sort of video.
In this example, Disneyland used Hyperlapse to take their followers for a whirl on the Teacup ride.
There are many other applications for a destination Hyperlapse. For example, in the event that you run a conference, produce a video showing attendees getting to your conference from major hotels in the area.
#2: Create Buzz for New Products
Unboxing is very popular in the tech industry, but the retail industry can utilize the tactic in the same way well.
When Foot Locker gave their followers a sneak peek of the newest Kobe 9’s before they certainly were released, the time-lapse video generated 37,000 likes.
Have you got lots of customers asking when new services is likely to be released? Unwrap any new service in a Hyperlapse video to obtain it before your followers’eyes before it hits the shelves.
#3: Sell the Experience, Not the Product
Giving your web visitors a tailored perspective lets them experience your product more fully, even if the item isn’t tangible.
In cases like this, Mercedes-Benz takes viewers onto a closed course for a try to observe how the vehicle handles curves.
Perspective can change lives in how your audience responds to your video, so make sure to put your viewer in the driver’s seat.
#4: Pull Back the Curtain
Element of building stronger relationships with your fans and customers is making them feel like following you gives them special usage of you.
Both Vogue and Cosmopolitan used Hyperlapse to give instagram viewer a view of these offices and a glimpse of the people who work there.
Mazama, maker of handcrafted vessels for beverages, has established a lovely Hyperlapse video showing how they create a drink vessel from start to finish.
Any business, aside from its size, can make the most of this same tactic. Open up your offices or even a back room to provide everyone an instant, behind-the-scenes view of your more private areas or processes.
#5: Offer a Tour
The easiest way to savor something is frequently in person, but not everybody who would like to walk throughout your doors is going to manage to allow it to be happen.
The White House knows this and runs on the 15-second Hyperlapse walk-through video to talk about the view with those who aren’t in a position to tour the nation’s capitol.